For more than 25 years, BTECs have earned their reputation as well-established,
enduringly effective qualifications. They have a proven track record in improving
motivation and achievement amongst young learners. Additionally, BTECs provide
progression routes to the next stage of education or into employment.
The Edexcel BTEC Level 1/level 2 First Award in Business comprise two core units and two optional units.
Unit 1: Enterprise in the Business World – Core unit – Year 10
Internally assessed – 25%
This unit will introduce you to language and terminology used in business. It explores what businesses do, how they operate and the factors that can influence their success.
You will be able to use this knowledge to plan your own realistic business start-up idea. This is a chance for you to demonstrate your entrepreneurial and creative skills while building up a body of knowledge that will support you through the rest of your BTEC qualification.
Unit 2: Finance for Business – Core unit – Year 11
Externally assessed through an on-screen test, which will include a variety of question formats including: multiple choice, drag and drop and extended writing – 25 %
This is an introductory finance unit that explores the essential financial principles underpinning any successful business.
You will explore how businesses plan for success and the techniques that assist this
process, such as break-even analysis and cash flow forecasts.
You will understand how to measure revenue, gross profit and net profit and the importance of these to a business. The final part of the unit allows you to analyse key financial statements and understand their importance to the successful running of a business.
Unit 5: Sales and Personal Selling – Optional Unit – Year 10
Internally assessed - 25%
In this unit you will have the opportunity to explore the role of selling, research selling techniques and accompanying legislation, role play personal selling skills and reflect on your performance.
Successful selling will meet the needs and expectations of customers, while also meeting the organisation’s business objectives. In order to achieve this, sales staff need a combination of excellent communication and interpersonal skills, product knowledge, and customer awareness. This unit will introduce you to the methods of selling. You will develop techniques to sell successfully – including effective handling of customer queries and problems – and learn to apply them in different situations.
You will also have a chance to put your personal selling skills into practice (for example, demonstrating knowledge of product features and benefits and showing the ability to create awareness, handle objections, and close a sale).
Unit 3 – Optional unit – Year 11
Internally assessed -25%
A successful business promotes itself to customers through its brand and image. In this unit, you will find out what it takes to build a brand and what a business has to consider when planning brand development.
You will investigate the importance of branding to a business, the types of branding that are available and why businesses need to review and update their brands.
You will consider the important role of promotion and its place within the marketing mix.
You will discover that promotion is a communication process, involving the sending and receiving of messages via a particular medium. It is not enough to have excellent products on offer at competitive prices; the benefits of these products must be clearly communicated to customers in order to encourage sales and, ultimately, make a profit.
The total communications programme is called the “Promotional Mix” and involves a blend of advertising, direct marketing, personal selling, sales promotion and public relations.
You will investigate the different elements of the promotional mix and begin to understand why careful planning of the promotional mix is essential if a brand is to be successful.
You will review branding methods and techniques and consider how businesses promote their brand images. You will be encouraged to think of ideas for a brand and
gain skills in developing promotional activities such as objective setting, selecting an
appropriate promotional mix and justifying the choices you make when planning a
promotional campaign for a brand.